Musical Merchandise Review September 2013 : Cover

Steinway Sale 6 New Products 48 What the Pros Play SEPTEMBER 2013 46 22 Tesla’s Frank Hannon UpFront Q&A NAMM Chairman Larry Morton 24 Piano & Keyboard Market 2013 40 12 Acoustic Piano Sales Strategies Digital Keyboards’ Growing Connection to Music Ed Gruhn Guitars’ Big Move Iconic Nashville guitar retailer’s new digs Knowledge of Music’s ‘Chromatics’ Shuffles the Deck 42 10 HOT TIPS 44 Maximizing In-Store Sales

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