FRONT of HOUSE — December 2011
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Lawo Acquires Innovason, Retains Key Members of Former Management Team

RASTATT, Germany — Despite an extended period of restructuring, the French company Innovason SAS has been formally dissolved. Its products and trademarks are now wholly owned by Lawo AG, based here, which had first acquired a majority share of Innovason back in April 2008.

“I have believed in the brand from the beginning,” said Lawo CEO, Philipp Lawo. “I admire innovation — which has always been a driving force for the development of Innovason products.”

Lawo acknowledged that, “despite Lawo’s intervention in 2008, the company was still not able to realize its full potential.” But he added that, “now that the brand is fully integrated into the Lawo structure, I am confident that together we can achieve success.”

“We’re all excited by Lawo’s technical resources and renewed prospects for the Innovason brand’s future,” added Kevin Madden, president of NeyLex, Innovason’s U.S. distributor.

“Now that the Innovason products have become part of the range offered by Lawo in Rastatt, it means that the continuity of the brand is guaranteed,” said Marcel Babazadeh, Innovason international sales director. Babazadeh added that Lawo, with more than 40 years of experience in pro audio technology, was “committed to maintaining the heritage of Innovason,” including the “continued development of the Eclipse platform,” with “more resources available to us than ever before.”

Along with Babazadeh, who remains international sales director, other key execs on Innovason’s former management team have been retained by Lawo to continue developing the brand. They include Hervé de Caro, who has been named product manager for Eclipse; Nicolas Gozdowski, who will continue in his role as service engineer; and Benoit Quiniou in R&D.

“I’m also delighted to welcome the new colleagues on board, all now key members of the Lawo team responsible for Innovason,” said Lawo. “It is the dawning of a new chapter of innovations. We’re all looking forward to a new and promising future in the live sound market together.”