PLSN — December 2012
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Artists, Industry Support Sandy Relief and Recovery Efforts

NEW YORK — A Red Cross fundraising benefit concert, Hurricane Sandy: Coming Together, featuring New Jersey’s Bruce Springsteen and Jon Bon Jovi, Staten Island native Christina Aguilera and Long Island native Billy Joel, among others, aired Nov. 2 at 8 pm (EST) on NBC-affiliated stations, cable networks and websites. The telethon/webathon event raised close to $23 million over a four-hour span.

The event was hosted by NBC’s Matt Lauer, and also featured performances by Mary J. Blige, Steven Tyler, Joe Perry, Sting, and appearances by Jimmy Fallon, Tina Fey, Whoopi Goldberg, Kevin Bacon, Jon Stewart and Brian Williams.

Some of the same artists are also backing 12.12.12 — The Concert for Sandy Relief; supporting artists include Bon Jovi, Dave Grohl, Billy Joel, Alicia Keys, Paul Mc- Cartney, Bruce Springsteen and the E Street Band, Eddie Vedder, Roger Waters, Kanye West and The Who.

Along with main sponsor Chase, backers for 12.12.12 include Clear Channel, Madison Square Garden and The Weinstein Co. All three also sponsored the “The Concert for New York City” in the wake of the 9/11 attacks on the World Trade Center. Net proceeds for 12.12.12 benefit the Robin Hood Relief Fund and its recovery efforts in the New York metro area.

Separately, the American Rental Association (ARA), based in Moline, IL, agreed to donate $6,000 to Sandy relief efforts, with $3,000 going to both the American Red Cross for short-term aid and the Salvation Army for longer-term recovery efforts. Along with its donation, the ARA Foundation noted the availability of the association’s Disaster Preparedness and Recovery Guide, a free download at arafoundation.com.
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